SITUATION
HVAC firm servicing the New York metropolitan area losing critical sales opportunities due to lack of CRM system and quoting automation.
CHALLENGESExperienced a failed CRM implementation due to budget overrun
Deal close rate was low (4-5%), due to slow quote turnaround times
SOLUTIONS
- Implemented customized SUGAR CRM, on time and on budget
- Created a single fully-integrated web app that runs on iPad for the whole quoting process
- Developed an algorithm based on historic and current projects
- Features include emailing the quote to the customer immediately along with the survey
- Real-time accurate representation of cost and profit